December 2021
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A woman wears a pineapple hat and stands in front of a camera. A turtle costume hangs on a rack in the background.
TD Magazine

Weirdness Works

Tuesday, November 30, 2021

The neuroscience behind why it's effective in training

One year ago, I found myself dressed in a full-sized turtle mascot costume in a Los Angeles, California, soundstage while filming a microlearning video for a customer. I also had a giant pineapple costume as well as a few other unique outfits, all used to film a video series on how to create effective storytelling personas for salespeople. I knew I looked ridiculous, and my video crew was entertained, but my content was solid and backed

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