March 2012
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TD Magazine

Overview: What Is Sales Enablement?

Thursday, March 1, 2012

Sales enablement is about creating high-performing sales teams through learning and people development. Professionals who comprise the sales enablement community include sales leaders, managers, and trainers. The following are critical components of this community:


ASTD World-Class Sales Competency Model. This model is the only widely available and occupation-specific model for sales team members, including those who are directly responsible for revenue generation, as well as those who consult w

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