Overview: What Is Sales Enablement?

Sales enablement is about creating high-performing sales teams through learning and people development. Professionals who comprise the sales enablement community include sales leaders, managers, and trainers. The following are critical components of this community:

ASTD World-Class Sales Competency Model. This model is the only widely available and occupation-specific model for sales team members, including those who are directly responsible for revenue generation, as well as those who consult w