January 2024
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On a country road with fence and forest in the background, a big red sign reads "WRONG WAY."
TD Magazine

What’s Amiss With Your Measurement and Evaluation Approach

Tuesday, January 2, 2024

If calculating learning outcomes and impact feels messy, overwhelming, and cumbersome, you are likely doing one thing wrong.

I will never forget the first time someone asked me to describe the difference between strategy and tactics. It was 20 years ago in an introduction to business class. I stared back at my professor with a baffled look. No coherent answer came to mind. I knew strategies and tactics were different, but I was unable to articulate how. More importantly, I didn't know why di


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