What’s Amiss With Your Measurement and Evaluation Approach

If calculating learning outcomes and impact feels messy, overwhelming, and cumbersome, you are likely doing one thing wrong.

I will never forget the first time someone asked me to describe the difference between strategy and tactics. It was 20 years ago in an introduction to business class. I stared back at my professor with a baffled look. No coherent answer came to mind. I knew strategies and tactics were different, but I was unable to articulate how. More importantly, I didn't know why di