September 2021
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TD Magazine

What’s the Buzz About Company Values?

Wednesday, September 1, 2021

What’s the Buzz About Company Values?
In a postpandemic world, employers are rethinking their branding to help attract and retain talent. 

46% expect the hiring environment to become more challenging.

69% of companies view their employer branding as a top priority.

Leading attributes future job seekers find most attractive in a potential employer:
• Commitment to diversity and inclusion
• Inspiring purpose
• Innovation
• Professional training and development
• Opportunities to make a personal impact

Companies are re-evaluating their employer value proposition as a result of the COVID-19 pandemic
33% Currently considering changes
14% Already made changes
14% No changes after evaluation

Source: Employer Branding Now 2021, Universum

About the Author

The Association for Talent Development (ATD) is a professional membership organization supporting those who develop the knowledge and skills of employees in organizations around the world. The ATD Staff, along with a worldwide network of volunteers work to empower professionals to develop talent in the workplace.

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