May 2010
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TD Magazine

Whole Brain Thinking: Ignore It at Your Peril

Friday, May 14, 2010

Thirty years ago, a high-potential manager in a training class at General Electric's corporate university listened as my father, Ned Herrmann, then head of GE's management education, discussed research he was developing on how the brain affects day-to-day operations.


Struggling to find relevance, the manager remarked, "Learning about the brain is certainly interesting, but Ned, what does the brain have to do with managing?"

"Everything!" Herrmann replied.

By cont

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