November 2009
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TD Magazine

Why Gray Matters: Attracting and Retaining the Mature Workforce

Monday, November 23, 2009

If you want success at retaining your best talent, toss out your stereotypes toward older adults: older workers can't or won't keep their skills current; older workers are cynical, stubborn, and difficult; and older workers have a lot of health problems.

Mature workers bring a lot to the table. They have a strong work ethic, abundant knowledge, and great life experiences. They are loyal, reliable, and focused. They have perseverance and maturity. These traits often place older adults am


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