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July 2015
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TD Magazine

Word Wiz: Chief Storytelling Officer

Corporate storytelling is a trend with staying power, probably because stories themselves have staying power. Companies are recognizing and tapping into stories as a means of engaging and inspiring loyalty in their employees and customers. As a result, the title "chief storytelling officer" is becoming more prevalent (do a search on LinkedIn and you'll find an ever-increasing number of people with this title). But instead of developing compelling narratives to promote their company

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