Spring 2013
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Develop a Habit of Inspiration to Unleash Innovative Approach

Friday, March 15, 2013

Andy Stefanovich. Look at More: A Proven Approach to Innovation, Growth, and Change (Jossey-Bass, 2011)

Reviewed by Kitty Wooley

In 2009, a creativity and innovation company named Play joined forces with a global strategic brand and marketing consultancy, Prophet. Andy Stefanovich, the cofounder of Play, became chief curator and provocateur at Prophet and subsequently wrote this useful little book. The author's thesis is that inspiration is a renewable resource that does not depend on sere

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