Driving a Digital Message in a Digital World

Cyberspace is where most people get their news and where the majority of real-time communication takes place. How can public agencies adjust to this transition and best reach their audiences?

In this social media age, the public sector cannot afford to not be in the digital space. Many agencies have slowly, reluctantly, if not begrudgingly, jumped onto the social media bandwagon, yet there still remains a glaring disconnect between digital era technologies and communications in the public secto