Social Media Matures into Viable, Valuable Communications Tool

Recent trends in the use of social media and mobile technology have given governments fresh
opportunities to engage and educate a diverse array of citizens.

Sixty-nine percent of adults in the United States were using social networks as of August 2012, according to the Pew Internet and American Life. Two-thirds of them report using Facebook, 20 percent are on LinkedIn, and 16 percent are on Twitter.

Figure 1 on the next page reveals that social networking use has grown among every age group,