January 2014
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TD Magazine

Transmedia Storytelling

Wednesday, January 8, 2014

The traditional storytelling structure through which the hero discovers a call to adventure, deals with a life-changing challenge, and finally finds some sort of wisdom, provides an effective framework for learning and development. In the January 2014 Infoline, authors Anders Gronstedt and Marc Ramos explain how businesses can combine the storytelling structure with technology to engage employees.

Transmedia storytelling means developing a narrative across multiple platforms to expand learning a


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