August 2013
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TD Magazine

Transmedia Storytelling for the Netflix Age

Thursday, August 8, 2013

A comprehensive story told through multiple reinforcing channels creates greater engagement.

Storytelling is experiencing a revival. A new generation of hyper-connected, tablet-toting workers is watching more than 22 hours of online video per month on mobile devices. Forward-thinking learning leaders are reinventing storytelling by weaving compelling “transmedia” stories across different platforms and formats that inspire the audience to action. Transmedia storytelling tells an integ


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