August 2013
Issue Map
TD Magazine

Transmedia Storytelling for the Netflix Age

A comprehensive story told through multiple reinforcing channels creates greater engagement.

Storytelling is experiencing a revival. A new generation of hyper-connected, tablet-toting workers is watching more than 22 hours of online video per month on mobile devices. Forward-thinking learning leaders are reinventing storytelling by weaving compelling “transmedia” stories across different platforms and formats that inspire the audience to action. Transmedia storytelling tells an integ

You've reached ATD member-only content.
Sign in below or join ATD to continue.
Member restrict access message