Convince Your Boss

Membership | Convince Your Boss

Convince Your Boss

Making the Case for ATD Membership

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Joining a professional association can offer several benefits to both individuals and organizations. Here are some tips to help convince your boss of the value of ATD membership!

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Use our handy email template to help your manager understand why an ATD membership is a cost-effective way for you to add value to your organization. Include the brochure to provide additional details.

Download Email Templates Download Membership Brochure

Step One: Select Your Membership

If you are a Student, Young Professional or Senior (over 65), you are eligible for discounts on your annual dues.

Professional

Professional Plus

Both Professional and Professional Plus ATD Memberships give you access to:

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Thousands of resources, including ready-to-use tools and templates, research, best practices, and industry news, to help you stay up to date on the latest trends and developments in the industry.
Thousands of resources, including ready-to-use tools and templates, research, best practices, and industry news, to help you stay up to date on the latest trends and developments in the industry.
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Hundreds of professional development opportunities, such as conferences, courses, and free webinars, to help improve your knowledge and skills, which can help the organization as a whole.
Hundreds of professional development opportunities, such as conferences, courses, and free webinars, to help improve your knowledge and skills, which can help the organization as a whole.
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Opportunities to network with other talent development professionals, which can lead to new business opportunities, partnerships, and collaborations. New! Professional Plus ATD Members have exclusive access to this library of more than 80 on-demand courses designed specifically for talent development professionals covering the latest industry trends and techniques. Courses are tailored to those who develop others: talent development professionals, subject matter experts who train others, adult educators, and those seeking professional development hours to apply toward initial certification or recertification for the Associate Professional in Talent Development (APTD®) or Certified Professional in Talent Development (CPTD®) offered by the ATD Certification Institute.
Opportunities to network with other talent development professionals, which can lead to new business opportunities, partnerships, and collaborations.

New! Professional Plus ATD Members have exclusive access to this library of more than 80 on-demand courses designed specifically for talent development professionals covering the latest industry trends and techniques. Courses are tailored to those who develop others: talent development professionals, subject matter experts who train others, adult educators, and those seeking professional development hours to apply toward initial certification or recertification for the Associate Professional in Talent Development (APTD®) or Certified Professional in Talent Development (CPTD®) offered by the ATD Certification Institute.

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If you are a Student, Young Professional or Senior (over 65), you are eligible for discounts on your annual dues. And don't forget that there are 80+ local ATD chapters across the country. Join the one nearest you for a $30 discount on dues!

If you are a Student, Young Professional or Senior (over 65), you are eligible for discounts on your annual dues. And don't forget that there are 80+ local ATD chapters across the country. Join the one nearest you for a $30 discount on dues!

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Step Two: Convince Your Boss

Use these talking points and resources to prepare for your conversation!

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Below are some best practices and things to consider when preparing for your conversation:
Below are some best practices and things to consider when preparing for your conversation:
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  Before the meeting, introduce ATD membership with a quick email. Check out some of our templates below!
  Before the meeting, introduce ATD membership with a quick email. Check out some of our templates below!
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  Choose a weekly check-in, goal-setting session, or another appropriate time to have the conversation.
  Choose a weekly check-in, goal-setting session, or another appropriate time to have the conversation.
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  Be prepared to present the benefits of membership in a clear and concise manner. This can help to alleviate any concerns or objections.
  Be prepared to present the benefits of membership in a clear and concise manner. This can help to alleviate any concerns or objections.
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  Highlight how your organization is always striving to improve your training and development initiatives, and emphasize how you believe that ATD could provide your organization with valuable resources and connections to help you achieve your goals.
  Highlight how your organization is always striving to improve your training and development initiatives, and emphasize how you believe that ATD could provide your organization with valuable resources and connections to help you achieve your goals.
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  Discuss why you were drawn to ATD. Focus on the wealth of resources, including tools, templates, articles, research reports, and best practice guides.
  Discuss why you were drawn to ATD. Focus on the wealth of resources, including tools, templates, articles, research reports, and best practice guides.
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  Talk about how you think it would be beneficial to connect with other professionals in the industry who are facing similar challenges and can offer insights and solutions.
  Talk about how you think it would be beneficial to connect with other professionals in the industry who are facing similar challenges and can offer insights and solutions.
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  Underscore that joining ATD requires an investment, but you believe that the benefits will outweigh the cost. As a member, you would have access to exclusive discounts on courses, conferences, and products that could help your organization save money in the long run.
  Underscore that joining ATD requires an investment, but you believe that the benefits will outweigh the cost. As a member, you would have access to exclusive discounts on courses, conferences, and products that could help your organization save money in the long run.
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Downloads

Ready-To-Use Email Templates

2025-Convince Your Boss-Email Template-Long

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2025-Convince Your Boss-Email Template-Short1

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2025-Convince Your Boss-Email Template-Short2

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Step Three: Follow Up

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Follow up your conversation about joining ATD by reviewing what drew you to membership. You might reiterate the association's commitment to providing resources and connections to help organizations improve their training and development initiatives. Underscore how your organization is always striving to improve your practices and stay ahead of industry trends, and how you believe that ATD could provide you with valuable support in achieving those goals.

Membership | Convince Your Boss

Making the Case for ATD Membership

Step One: Select Your Membership

Professional

Professional Plus

Both Professional and Professional Plus ATD Memberships give you access to:

Step Two: Convince Your Boss

Prepare for Your Meeting

Talking Points

Downloads

Step Three: Follow Up

Ready to Take the Next Step?