Making the Case for ATD Membership

Select Your Membership

Both Professional and Professional Plus Memberships give you access to:

• thousands of resources including ready-to-use tools and templates, research, best practices, and industry news to help you stay up to date on the latest trends and developments in the industry
• hundreds of professional development opportunities, such as conferences, courses, and free webinars, to help improve your knowledge and skills, which can help the organization as a whole
• opportunities to network with other talent development professionals, which can lead to new business opportunities, partnerships, and collaborations.

Professional Plus Membership gives you access to 99 micro courses that assess your knowledge base and tailor content in real-time to your unique learning needs.

If you are a Student, Young Professional or Senior (over 65), you are eligible for discounts on your annual dues. And don't forget that there are 80+ local ATD chapters across the country. Join the one nearest you for a $30 discount on dues!

Convince Your Boss

Be prepared to present the benefits of membership in a clear and concise manner. This can help to alleviate any concerns or objections. Choose a weekly check-in, goal-setting session, or another appropriate time to have the conversation.

Here are some useful talking points:

• Highlight how your organization is always striving to improve your training and development initiatives, and emphasize how you believe that ATD could provide your organization with valuable resources and connections to help you achieve your goals.
• Discuss why you were drawn to ATD. Focus on the wealth of resources, including tools, templates, articles, research reports, and best practices guides.
• Talk about how you think it would be beneficial to connect with other professionals in the industry who are facing similar challenges and can offer insights and solutions.
• Underscore that joining ATD requires an investment, but you believe that the benefits will outweigh the cost. As a member, you would have access to exclusive discounts on courses, conferences, and products that could help your organization save money in the long run.

Follow Up

Follow up your conversation about joining ATD by reviewing what drew you to membership. You might reiterate the association's commitment to providing resources and connections to help organizations improve their training and development initiatives. Underscore how your organization is always striving to improve your practices and stay ahead of industry trends, and how you believe that ATD could provide you with valuable support in achieving those goals. Utilize the tools below to make your case.

Ready to Join?

Now that you have approval from your boss, you can purchase your membership! Need an invoice or have a question? Contact ATD Customer Care if you need additional assistance.

Welcome to the ATD member community!