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An ROI effort measures a single, numerical business metric, such as sales revenue or customer satisfaction; considers its financial impact; and identifies potential improvements. However, with so many ROI theories and tools out there, selecting the best method to measure ROI is difficult. This case study defines the basic steps used to evaluate...
Wed Feb 16 2005
An ROI effort measures a single, numerical business metric, such as sales revenue or customer satisfaction; considers its financial impact; and identifies potential improvements. However, with so many ROI theories and tools out there, selecting the best method to measure ROI is difficult. This case study defines the basic steps used to evaluate the usefulness of training help desk technicians at a medical equipment supplier.
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