Just as many other areas of your professional life have been affected by technology,job search and marketing activities also are in the midst of radical change. The Internet is changing the way job opportunities are posted, resumes are submitted, candidates are hired, and clients are found. But some basic guidelines for these activities really have not changed; they've only been modified to reflect current practices in terms of language, presentation style, and methods. Prior to planning your marketing campaign, familiarize yourself with the following rules of the game.