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Blue Ocean HR Strategy

HR departments can help organizations establish their brands, but that opportunity is often lost. Too many of these departments have such similar mindsets and strategies that distinctions don’t exist anymore. One HR department is the same as another except for the people—same benefits, same pay scales, and same approaches to all employees no matter the organization.

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In Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, the authors argue that companies can create their own

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