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Book Excerpt: In Action: Measuring Return on Investment, Volume 3

Tuesday, July 1, 2003

Chapter: Partnering to Achieve Measurable Business Results in the New Economy


First Union is the nation's sixth largest bank holding company, and it serves more than 16 million customers. It has the third largest branch network and a footprint that spans from Connecticut to Miami. With more than 1 million online banking customers, the nation's sixth largest brokerage firm, and 70,000 plus employees, the company is always competing to be better by providing higher levels of c

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