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Book Excerpt: ROI at Work by Jack J. Phillips and Patricia Pulliam Phillips

Measuring the ROI of a Coaching Program:

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Nations Hotel Corporation

The learning and development team at the Nations Hotel Corporation was challenged to identify learning needs to help executives find ways to improve efficiency, customer satisfaction, and revenue growth in the company. A key component of the program was the development of a formal, structured coaching program called Coaching for Business Impact. The corporate executives were interested in seeing the actual ROI for the coaching

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