What makes you and your business different? What sets you apart in the marketplace? A brand quickly identifies what your expertise and style is, and it differentiates you from everyone else. A good brand conveys the essence of your business concisely and quickly, and inspires buyers to check out what you have to offer. It has personality, just as you do. Your brand should have a strong influence on others.
Keep it simple and concise. It's a fast-paced world, and people don't have time t