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Build It and They Will Come

Friday, February 25, 2011

Several years ago an associate told me about a training department he inherited from a merger that operated in a way he described as, "Build it and they will come." This group had spared no expense in creating the most lavish and well-produced products he had ever seen. Printed materials were full color on the highest quality print stock. The group had produced custom videos and even created their own specialized branding with internal advertising.

"Sowhat was the problem?"

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