An effective cross-cultural knowledge management system captures (and shares) all information about specific countries including business practices, cultural factors that affect business, social and legal topics, diversity issues, and so forth. Such a database-driven process includes all the people working with or in that country or who have country-specific expertise. Truly effective systems enable and encourage personnel to use the database to identify those individuals and connect through appropriate groups in internal social networks where they can discuss their experiences, challenges and successes and tap into the company's collective intelligence about the particular country.