Hal-Com is one of the premier technology services providers in Cleveland, OH, offering a range of IT solutions and services. Poor hiring decisions created two problems for Hal-Com: high employee turnover rates and reduced customer satisfaction. In Fall 2001, Hal-Com implemented a new training and certification program for employees, mandating that each employee pass six certifications. CompTIA commissioned Kotler Marketing Group to conduct a case study.
High Turnover, Reduced Customer Satisfact