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Characteristics of an Effective Survey

Regardless of the type of survey instrument you plan to employ, there are certain characteristics surveys must meet. They are:

  • measurable survey objectives
  • sound research design
  • effective survey question design
  • sound sampling strategy, when needed
  • effective survey response strategy
  • meaningful data summary
  • effective data display and reporting. 

Each of these criteria is presented in more detail throughout Survey Basics, but a brief summary of the criteria is presented here. 

Survey obje

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