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Coaching: Like You Remember It

What constitutes corporate, business, or executive coaching is fuzzily defined. Certainly, there is a move afoot to standardize and regulate this industry. It will be interesting to see how this changes the complexion of what people call corporatecoaching. Meanwhile, it may be helpful to get back to the basics of what most us remember coaching to be all about. My definition, from what I remember from my days growing up in athletics, is simply: instructingor training a performer (or wingman), or

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