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January 2011
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January 2011
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Creating Loyalty and Profits with the Right Price

The term "price" specifically refers to the true cost and value to your customer. Value is what a customer gains from the experience of purchasing your product or service - a combination of a superior product provided by superior people, who create a place that is engaging and deliver a seamless process. World-class organizations follow the Six Ps Customer Formula: Promise < people + place + process + product > price.

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You've heard the expression, "Well worth the price&q

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