Within the first three seconds of a new encounter, we make an indelible first impression. It is no different with our written communication. Email is often the first contact with our customers, clients, and associates. Readers form instant opinions about us based on how we present ourselves in our business messages.
Every email we send, or an employee sends, is an advertisement about our company, our products or services, and us. Intentional or unintentional, every business email is a press rel