I recently heard a senior leader of a global manufacturing company exclaim: "Why is this so hard? We go offsite, sit in meetings, create reams of white paper, and go back to doing what we have always done. What we need is new thinking and a way to apply new thinking."
This is not a new complaint. In fact, when talking about innovation, the most frequent comments include:
- We don't have any big ideas.
- Our people and culture aren't innovative.
- We have big ideas, but we can