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Evaluating Meetings and Events

Recent economic challenges have affected the prevalence and attendance of corporate meetings and events, so being able to demonstrate their return-on-investment is crucial.

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ROI calculations on meetings and events can be done from multiple viewpoints, such as the meeting organizer, meeting attendee, exhibitor, sponsor, speaker, and even the city hosting the meeting. Associations, not-for-profit organizations, and government entities should consider these multiple perspectives when evaluating mee

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