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Expert, Pair of Hands, or Collaborator—Which Role Do You Play?

I recently had an interesting conversation with a potential client. He and his team support the marketing department at their company. His issue: marketing doesn't take full advantage of the value that he and his team can offer. Instead, marketing often turns to outside agencies. Accordingly, team morale is poor and marketing makes faulty decisions with unnecessarily costly results. He came to me because he thought a seminar on consulting skills might put his team on a par with the agencies.

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