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Five Rules for Communicating Value to Executives

Friday, May 28, 2004

One of the most frustrating professional situations for workplace learning and performance (WLP) professionals is when a senior executive announces: "I'm not sure I see the value in what you do. What's the return on investment for your program?"

Many times, when executives ask about the return on investment for a program, they are not asking for a percentage. What they really want is a brief, hard-hitting statement that explains the importance of the program.

Translation, Ple

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