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Gamification A Book Report

Gamification is one of the hottest new strategies in business, and for good reason—it's helping leading companies create unprecedented engagement and learning with customers and employees.  

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Indeed, in its November 2012 press release, analyst firm Gartner predicted that "by 2015, 40 percent of Global 1000 organizations will use gamification as the primary mechanism to transform business operations." In the same report, however, they also predicted that "by 2014

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