"All right, everyone listen up, sales are soft and the competition is breathing down our necks. We can't keep going this way. We need new ideas, new products, new services, and new ways of doing business. By the end of this day-long meeting I want us to have something to show the boss. Now let's get at it."
There are specific steps we must take to generate ideas, and we need a system that supports their fruition. Only when a creative idea works does it become