As we go about the business of identifying performance needs and designing, developing, and delivering training for clients, we focus on the learning requirements. After all, we are the sponsor of learning, and the champion, the steward, the expert in learning and training delivery. It is our mission and passion. But the underlying reason most clients ask us to deliver training comes back to job performance and business outcome requirements. So we are not just in the training business, we are also in the performance business.