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Global Leadership Development - Identifying Essential Cross-cultural Competencies

Sunday, January 15, 2006

International corporations are recognizing that an entirely new set of skills is required for worldwide business success. Business models that excel in one international market misfire in other markets. Companies must rethink products, packaging, advertising, marketing, and customer interactions as they expand into new countries and cultures.

Consider the following examples of globalization:

Johnson and Johnson is one of the most geographically diverse healthcare companies with operations in 5

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