Instructional designers make things look easy. That has had an unfortunate side effect, as many people believe that whipping out a video or an e-learning course with audio narration takes only as long to create as it takes to play it. YouTube and various mobile apps have also had a detrimental effect on the perceived value of instructional designer. We’ve heard employees comment that their children could whip out a Vine in a couple of minutes. Why would a project take you 40 hours and two weeks to do?