ATD Links Archive
Issue Map
ATD Links Archive
ATD Links

How CEOs Think

Tuesday, February 14, 2006

"Half the money I spend on advertising is wasted. The trouble is I do not know which half.", John Wanamaker, department store pioneer.

Many CEOs today feel the same way about training. When training directors communicate the results of training they rarely adapt their explanation to the way a CEO thinks. Training directors know there are benefits to the training, but they do not show how the company benefits.

Marketing executives communicate benefits that are important to business cu

To access this content Join ATD or sign in.