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How not to waste money on leadership development*

Tuesday, March 14, 2006

Everyone knows that mass marketing is more expensive than niche marketing and, worse, that it can miss the target audience altogether. Niche marketing works because someone has taken the trouble to be precise about the target market. Much of contemporary leadership development has the same problem because we have failed to be precise about the meaning of leadership. Millions of dollars are hence wasted on developing a wide range of skills in people while no one is really sure that leadership is

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