The rapidly growing global culture that characterizes today's business environment has created an atmosphere where competition reigns king. Bonuses, rewards, and commendations go to the folks who can generate the newest concepts and get them to market before the competition. But coming up with new and innovative ideas in this rush-to-market culture can put a damper on even the most creative person. Adding insult to injury, many people fear that one false move, one sour idea, could result in a prompt entry into the job market.