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How to Write—and Sustain—Attention-Getting Blogs

It’s easy to start a blog—but not so easy to sustain one week after week. How do powerful bloggers keep readers engaged so they’ll return time and again? Try these eight steps to add polish and pizzazz to your blogs. 

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Grab them from the get-go with your headlines 

Every blog needs to hook readers with its headline. After all, in some cases that’s all they see until they click on a link to read more. Pack your headlines with buzzwords, keywords, and even a litt

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