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How Your Leaders Approach ROI

Have you ever thought about the impact your training costs have on a business project or investment? Your leaders do all of the time. They have many validated methods available to evaluate profitability, or at least the financial benefit, of major business initiatives, such as purchasing equipment or launching a new product—and training ROI isn’t one of those methods.

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I recall working with a major pharmaceutical company that was launching a new prescription drug. The product launch

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