Being business focused means that you are clear about what an organization’s strategic priorities are and that you use those priorities to guide decisions about what to focus on. It isn’t enough to do something because a client requests it or because there is a performance gap. In any organization there are many things that are broken or could be improved, but that doesn’t mean that improving a specific performance or repairing a broken process will contribute much to the organization and key business goals. Therefore, the process of analyzing performance always begins with business analysis, which allows performance consultants to be business focused.