Conventional wisdom is pervasive. We often accept it as true and follow it without even thinking. At first glance, this seems perfectly reasonable. After all, Merriam-Webster’s definition of the term—“the generally accepted belief, opinion, judgment, or prediction about a particular matter”—lends an air of legitimacy, even authority, to the “wisdom” in conventional wisdom.
Today, though, organizations cling to conventional wisdom at their peril. Ch