Those of us who travel frequently know how demanding frequent travelers can be. The more we do business with a provider, the more perks and special treatment we expect. I was reminded of this when I checked into a hotel where I’ve stayed before for consecutive weeks. Last week everything was perfect. I was greeted at the front desk with, “Welcome Ms. Westmoreland, your feather free room is ready for you. We appreciate your being a return guest.” I received a free bottle of water, coupons for the coffee shop, and even a refrigerator.