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July 2011
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July 2011
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Landing That First Client: The First 90 Days

On a Sunday drive, I noticed a sign over the freeway advertising that a company called Wordplex was hiring. I asked my friend to take down their phone number.

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That Friday, I left a message for the director of marketing, Ken Walsh, describing a little about what I do and asking him to call me back. Since Friday was also my day to do errands, I left the office for a few hours. When I returned, I found a message from Ken on my answering machine: "Boy! What timing. We were just talking about t

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