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July 2010
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July 2010
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Leading with Your External and Internal Customers

You've probably heard the acronym VIP, which is commonly defined as very important person. But to develop a more personalized kind of relationship, many benchmark companies have shifted the meaning of VIP to very individual person. To succeed in the marketplace, world-class organizations realize that they must understand their customers uniquely and completely and tailor their products and services to best fit the needs of their customers.

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In this age of mass customization, this reality can

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