For many years, I’ve worked with executive leadership teams for organizations and executive boards for associations, and I’ve made this observation: Being the marketing person is tough! If the sales team is struggling, it’s because there aren’t enough leads. If customers are dwindling, it’s because they aren’t being marketed to correctly. If an event fails, it wasn’t marketed enough, or not to the correct audience. Marketing is a challenging business. So, why not get all the help you can get? Get everyone involved in your organization’s marketing efforts.