ATD Links Archive
Issue Map
ATD Links Archive
ATD Links

Make All Employees Part of Your Marketing Team

Wednesday, November 15, 2017

For many years, I’ve worked with executive leadership teams for organizations and executive boards for associations, and I’ve made this observation: Being the marketing person is tough! If the sales team is struggling, it’s because there aren’t enough leads. If customers are dwindling, it’s because they aren’t being marketed to correctly. If an event fails, it wasn’t marketed enough, or not to the correct audience. Marketing is a challenging business. So

To access this content Join ATD or sign in.