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Measurement, Evaluation, and Cultural Issues

From a macro to a micro perspective, measurement and evaluation efforts always deal with cultural issues. When we think from a macro perspective, we perceive differences between one country and the other. For example, in the Latin American culture, there is no "measurement orientation" so, when HR consultants or executives want to create a systematic approach, generate data, and evaluate, they are met with skepticism.

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Now, let's think about an organizational level. Here, we face t

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