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Measuring Intangibles: The ROI of Knowledge Management

Wednesday, January 1, 2003

Organizations today are facing an increasingly elusive challenge: how to effectively manage intangible assets that are, by their very nature, challenging to manage. Understanding how to measure intangible assets can help make managing them easier.

Such was the case with a large equipment manufacturer. Executives had invested in a companywide, Internet-based knowledge management system because creating a greater exchange of knowledge across the business was viewed as central to the manufacturer&

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