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Navigating Success: Create a Marketing Plan to Build Your Business

Monday, February 4, 2008

If you want to grow your business, what is the first step you should take? Create a marketing plan! Even if your idea has "wow" potential, you need a plan to guide you. You must be able to anticipate future events and have strategies for achieving your business objectives. The process of creating a marketing plan forces you to define specific objectives and appropriate actions, which helps you anticipate environmental changes and compares actual results with expectations and goals. Usi

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