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Personal Brand: Is Yours Clear or Questionable?

Whatever you think about his approach or business, Washington, D.C., area entrepreneur Matt Lesko has one thing that’s unquestionably clear and strong: his branding. 

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Lesko appears in metropolitan D.C. area TV commercials and infomercials wearing a question-mark-covered suit. But he also hangs out in those suits on his free time and drives brightly colored cars covered in question marks around town. Everyone notices him, and everyone recognizes him. 

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